6.14.2010

Best in Bloom Festival, Emmaus PA June 12-13

Pros:
1) extremely cheap to participate in
2) extremely local, just a mile or so from the house
3) great location- in front of the bike shop, near the farmer's market
4) music on Sunday (and they were fans of my soap already!)
5) sales were not bad, Sunday was better than Saturday
6) real bathrooms (could use the one in the bike shop)
7) good foot traffic due to the coffee crowd at the shop and the farmers market

Cons:
1) sales were slow and came in spurts... almost nothing until the last hour on Saturday
2) Sunday was oppressively hot and rain started around 2
3) Farm market runs 10-2, show 11-3... should be the same times I think
4) Way too spread out. Local businesses sponsor an artist to be in front of their store, and there needs to be more, or they need to be concentrated better. My nearest neighbor was a block away.
5) needs more/better advertisement. Not even a banner hung over Main Street. No one knew why we were even there!

Overall: on the list for maybe next year... like to participate in local, and it wasn't terrible, just long and hot, and near the road so you suck traffic fumes all day.

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